Retail Do's & Don'ts: Some Words From The Wise

   

U.K. fashion editor Lisa Armstrong of the Times Online  offers an excellent list of suggestions on ways fashion retailers could persuade shoppers to stay longer and buy more in their stores. To a certain extent, her list is prompted by the current economic climate which threatens retailers particularly acutely but her suggestions would make perfect sense regardless of the state of the economy. I've routinely encountered appalling service in high street chains and, on occasion, in high-end department stores as well. As a shopper, nothing turns me off like indifferent or rude service. Perhaps it takes a global crisis for retailers to finally figure out that a happy customer is one who comes back and spends more. They would do well to take Ms. Armstrong's suggestions to heart.

Sincerely,

The Luxe Chronicles

Comments

[Ms. P&C]

Here Here!

Nothing makes me forget a place faster than bad service! Of course, as I used to tell my employees (back when I was a luxury brand trainer,) there's the 8:22 rule.

If you have a great experience, you're only likely to tell eight people about it. If you have a bad experience, on the other hand, you're likely to tell twenty-two people about it.