The new TV ads for Jean-Paul Gaultier's Classique and Le Male fragrances by Jean-Baptiste Mondino have just been unveiled. The ads which feature the quintessential femme fatale and the hot sailor cleverly play on the seduction theme and leave the viewer guessing 'who seduced whom?'. As you may recall, the campaign used Twitter to lay the groundwork for the TV spots by having the protagonists exchange suggestive tweets over the course of the last week. Kudos to Jean-Paul Gaultier and his team on a well-executed and well-integrated campaign. By my count, that would be two successive Twitter-enabled marketing campaigns for the French fashion world's enfant terrible. Watch the ads after the jump - enjoy!
Sincerely,
The Luxe Chronicles
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