The marriage of art and luxury is still going strong in 2010 it would seem. To celebrate the release of its Belle Epoque 2002 vintage, French champagne house Perrier-Jouët has commissioned Japanese art photographer Makiko Takehara to interpret twenty Perrier-Jouët vintages from the oldest dating back to 1825 to the first of the new millennium.
Takehara started with each of the vintages and associated it to an artist whose work dominated or set the tone for that particular year or period. She then set about constructing a composition interpreting that particular artist's influence. The results are actually quite interesting.
My personal favorite is the Peggy Guggenheim composition partly because it is one of the least obvious and because I have enormous admiration for Guggenheim's forward-thinking on art as reflected by her breathtaking personal collection. The Joe Colombo composition (reproduced above) is interesting as well as it captures the spirit of design that prevailed from the late 60's through to the first half of the 70's. Incidentally, Takehara's choice of Colombo to illustrate Perrier-Jouët's 1971 vintage is interesting as it also corresponds to the year of the Italian industrial designer's untimely death. You can view the entire series here.
The series of photographs have been assembled in a limited edition book "The Art of Vintage" reserved for preferred clients of Perrier-Jouët. You now have a chance to win one of these tomes by entering a contest. The concept is actually rather fun. It requires you to match Takehara's composition to the artist who inspired it. If you're the least bit curious about art, you shouldn't have much difficulty lining up the artist and the Takehara image so do take a stab at it. Click here to enter. Good luck! Let me know how you fare.
Sincerely,
The Luxe Chronicles
* Please note, as disclosed in a previous post , The Luxe Chronicles is a brand amabassador for the House of Perrier-Jouët.
They don't fancy supporting a film premier at LCF do they! Would much prefer champagne than the wine offering we'll get.
Posted by: Make Do Style | Monday, January 18, 2010 at 10:29