TWITTERPINTERESTTUMBLR

« Fashion: Less Description, More Critique Please! | Main | Aaaaah!!! »

Social Media: A Bit Of Common Courtesy Will Do.

Sep 15 2011

The Luxe Chronicles:Dear Blogger

"Dear Blogger Person ... "

In my work, I have the opportunity to interact with a great many PR firms and reps who are polite, effective and utterly professional. Having said this, my "IN" box is currently clogged with e-mails from PR reps representing celebrities, designers and/or brands with a rather questionable grasp of business etiquette or even common courtesy.

Many of these e-mails address me variously as "Dear Blogger", "Dear [Insert Name]", "Dear Blogger Person" or simply "Hi!". They all profess to "love" my blog. Many go on to assure me that my readers will be positively fascinated to learn that their client has launched a "really fabulous" new product or service or recently threw a "really fabulous" party and that I should go right ahead and feel free to publish this compelling bit of "news". They even attach several high-resolution images to illustrate my post. So very thoughtful.

From where I sit, a PR rep is an extension of the clients they represent. Whether brands realise it or not, the PR firms they mandate to communicate on their behalf are brand ambassadors. I can't imagine any brand wanting to be associated with a PR firm or rep that start business correspondence with "Dear Blogger Person" or merely "Hi". Rudimentary notions of business etiquette should apply whether the communication is sent via snail mail or e-mail.

My solution is simply to delete the e-mail, a somewhat tedious but effective remedy. The damage to a brand's image from a clueless or rude PR rep however can't be so easily remedied.

Sincerely,

The Luxe Chronicles

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00e54f05e1bb883401543571a314970c

Listed below are links to weblogs that reference Social Media: A Bit Of Common Courtesy Will Do.:

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

Add clear lack of research to bad manners...

The comments to this entry are closed.

ABOUT ME...

Welcome to The Luxe Chronicles.

The Luxe Chronicles is a collection of interviews, profiles and musings on various aspects of the luxury industry and occasionally, a rant on our celebrity obsessed culture and the dumbing down of our collective sense of style and esthetic.

Read more »

CONTACT

Email Adress: Email me

Website: http://www.theluxechronicles.com

Location: France