Anyone who thought that Facebook could purchase Instagram for a reported sum just south of one billion USD and go on using the app as though nothing had changed are now awaking to the cold, harsh reality of the Internet: There is no such thing as a free lunch. Ever.
I deleted my Instagram account shortly after the start-up was acquired by Facebook in April 2012 for reasons linked to Facebook's data collection practices, disregard for users' privacy rights and overall lack of transparency. My reasoning at the time was that Facebook didn't pay a huge premium for Instagram's acquisition to merely let it go on as is. I felt it was just a matter of time before Instagram would be brought into the Facebook fold in terms of policy and revenue-generating practices. It may be cold comfort to users but at least Instagram is being transparent about its intentions which is far more than we can say about Facebook's conduct to date.
Instagram's policy shift has significant implications for individual consumers and brands alike. Were I advising a brand, my advice would be delete your Instagram account before January 16, 2013 lest you find yourself paying for the privilege of using the images you yourself uploaded. How about that?!
The Luxe Chronicles