TWITTERPINTERESTTUMBLR

« Gay Marriage Legislation Adopted in France: Welcome To The Club! | Main | A Toast To The Weekend! »

"This Space Available": The Limits Of Branding.

Apr 25 2013

This-space-available:emotional branding

As consumers, we are bombarded with branding and advertising messages virtually from the moment we wake in the morning until we drift off to sleep at night. The growth of social media and mobile technology has only escalated this phenomenon. We rarely have time to stop and ask ourselves about the impact of this constant barrage of information not only on our purchasing behavior but on our perception of the world around us.

Prompted by the city of Sao Paolo's decision to ban virtually all outdoor advertising as a measure to combat visual pollution, the father/daughter team of Marc Gobé (a branding expert) and Gwenaelle Gobé (a filmmaker) set out in 2011 to examine the impact of this measure on the city's residents. The film, entitled "This Space Available", offers some interesting insights into how our perception of our environement is distorted by the constant barrage of billboards and adverts that greet us every day. It has already been acclaimed at various film festivals around the world so you may already have seen it or at least heard of it. I've been rethinking about it lately in light of the increasing presence of brands on social media networks.

I see an obvious parallel between the appropriation by brands of public space for commercial purposes with the appropriation by brands of social media platforms (many of which were never designed for marketing purposes at all). From where I sit, I see an increasing amount of chatter and most disturbingly of all, commercial messages disguised as editorial content with no disclosure. I think the film offers a great deal of food for thought for both brands and consumers. If you've had the opportunity to see it, please let me know what you think.

Sincerely,

The Luxe Chronicles

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00e54f05e1bb8834017eea88254a970d

Listed below are links to weblogs that reference "This Space Available": The Limits Of Branding.:

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

Helene...FAS-CI-NAT-ING!!!

Gets your mind rolling!

Helene...FAS-CI-NAT-ING!!!

Gets your mind rolling!

The comments to this entry are closed.

ABOUT ME...

Welcome to The Luxe Chronicles.

The Luxe Chronicles is a collection of interviews, profiles and musings on various aspects of the luxury industry and occasionally, a rant on our celebrity obsessed culture and the dumbing down of our collective sense of style and esthetic.

Read more »

CONTACT

Email Adress: Email me

Website: http://www.theluxechronicles.com

Location: France