Time To Move On?
Oct 06 2015
All successful brands, even ones as refined as Celine, need cash cows and that often takes the form of an "it" bag. The problem is that an item's desirability seems inversely proportional to its accessibility. Sell too many and it doesn't really matter how many clever color combinations a design team comes up with. The more they sell, the more likely they kill the thrill associated with owning the item in question.
I can't speak for all consumers of luxury but I do know that ubiquity is a turn off. In this instance, the thrill associated with this bag is long dead. Time to retire it and move on.
The Luxe Chronicles