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1 posts from March 2016

On Risks And Rewards: Erwin Olaf For Ruinart.

Mar 29 2016

Ruinart_light_26_2015

To anyone who observes the luxury industry even casually, it's fairly clear that while many brands talk a good game about innovation and risk-taking, a lot of it is just that, talk. Advertising and communication styles have become formulaic with brands relying largely on glossy images of famous people. It's all very pretty but rarely generates more than a blip on your radar.

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Welcome to The Luxe Chronicles.

The Luxe Chronicles is a collection of interviews, profiles and musings on various aspects of the luxury industry and occasionally, a rant on our celebrity obsessed culture and the dumbing down of our collective sense of style and esthetic.

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