Paris-based accessories designer Olympia Le Tan has been designing whimsical handbags in the shape of classic novels, milk cartons and other unusual shapes favored by discerning Parisians for years. Hand beaded by Ms. Le Tan herself, a single bag can require up to thirty hours of meticulous stitching and fetch upwards of £1000 GBP. The outspoken Ms. Le Tan was recently asked about her bags' hefty pricetags to which she rightly retorted:
Ab Fab For Alexis Bittar? Well Why Not Sweetie?!
I love that rather than enlisting a celebrity to front her ad campaign, New York-based accessories designer Alexis Bittar has chosen the beloved Ab Fab characters "Edie" and "Patsy" in all their obnoxious, politically incorrect, drunken fabulousness to do the job. I love the statement it makes about the Alexis Bittar brand even more: Humour. Most brands have too little of it. Kudos to you for taking the risk Ms. Bittar!
Sincerely,
The Luxe Chronicles
Posted on Thursday, February 09, 2012 at 08:51 in Current Affairs, Fashion, Jewelry, Shopping, Social Commentary | Permalink | Comments (0) | TrackBack (0)
Technorati Tags: Ab Fab, accessories, advert, Alexis Bittar, brand, campaign, characters, Edie, fashion, humour, marketing, Patsy, political correctness