To all those Facebook users out there (especially women who drive 62% of activity on the site) who freely share links, stream music, read the news, play virtual games, click on Facebook’s “like” buttons, express political views, meticulously update your relationship status, upload family pictures and other deeply personal information about yourselves, congratulations! You are about to collectively make Facebook, its founder Mark Zuckerberg, his early investors and key executives of his company very wealthy. Or, more accurately, you're about to make them wealthier still.
Ab Fab For Alexis Bittar? Well Why Not Sweetie?!
I love that rather than enlisting a celebrity to front her ad campaign, New York-based accessories designer Alexis Bittar has chosen the beloved Ab Fab characters "Edie" and "Patsy" in all their obnoxious, politically incorrect, drunken fabulousness to do the job. I love the statement it makes about the Alexis Bittar brand even more: Humour. Most brands have too little of it. Kudos to you for taking the risk Ms. Bittar!
Sincerely,
The Luxe Chronicles
Posted on Thursday, February 09, 2012 at 08:51 in Current Affairs, Fashion, Jewelry, Shopping, Social Commentary | Permalink | Comments (0) | TrackBack (0)
Technorati Tags: Ab Fab, accessories, advert, Alexis Bittar, brand, campaign, characters, Edie, fashion, humour, marketing, Patsy, political correctness