In an ideal world, a brand's social media activities would be fully and seamlessly integrated into its overall communications strategy. In reality, few brands actually achieve this goal either because they haven't fully understood the nature of social media and are effectively transposing old reflexes to a new genre or, don't fully believe in its potential and are merely going through the motions. Nowhere is this more obvious than in the luxury sector which, unlike the fashion industry, is still lagging far behind in terms of social media adoption and deployment.
Continue reading "Luxury: Brand Building In The Age Of Social Media." »
I have been kindly invited to attend the launch party marking the introduction of Dolce & Gabbana to Net-A-Porter's already stellar designer line up this evening. To be honest, I've always had a soft spot for their sexy Dolce Vita-inspired vibe and am intrigued by their decision earlier this year to fold their D&G diffusion line into their main line. I otherwise know very little about them beyond the usual PR hype.
Continue reading "Fashion: Spotlight On The Dynamic Duo Of Italian Design." »
"Let them eat cake!" Had the deeply misunderstood and much maligned last Queen of France actually uttered that fateful phrase, then I'm reasonably certain that she would have had the kind of sublimely beautiful confections that emanate from the kitchens of Janet Mohapi-Banks in mind. Hand made from scratch right down to the last hand-painted edible rose petal and delivered personally by the charming Ms. Mohapi-Banks in the flesh, her cake business is more akin to the haute couture experience in spirit than cake baking in the traditional sense.
Continue reading "Gastronomy: Janet Mohapi-Banks & The Art Of Cake Making." »
Carine Roitfeld: "There Is a Very Fine Line Between Accepting a Gift and Being Bought."
Unless you live deep within the caves of Afghanistan with little or no communication with the outside world, you no doubt are aware that "Irreverent", the tribute book dedicated to former Paris Vogue editor Carine Roitfeld penned by Olivier Zahm (Purple Magazine) is set to drop just in time for Paris Fashion Week. Ms. Roitfeld is therefore currently doing a series of press interviews for the book including one in which she graciously sat down with a group of French fashion bloggers.
Continue reading "Carine Roitfeld: "There Is a Very Fine Line Between Accepting a Gift and Being Bought."" »
Posted on Wednesday, September 28, 2011 at 09:40 in Books & Films, Fashion, Shopping, Social Commentary, Web/Tech, Weblogs | Permalink | Comments (2) | TrackBack (0)
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