In an ideal world, a brand's social media activities would be fully and seamlessly integrated into its overall communications strategy. In reality, few brands actually achieve this goal either because they haven't fully understood the nature of social media and are effectively transposing old reflexes to a new genre or, don't fully believe in its potential and are merely going through the motions. Nowhere is this more obvious than in the luxury sector which, unlike the fashion industry, is still lagging far behind in terms of social media adoption and deployment.
I have been kindly invited to attend the launch party marking the introduction of Dolce & Gabbana to Net-A-Porter's already stellar designer line up this evening. To be honest, I've always had a soft spot for their sexy Dolce Vita-inspired vibe and am intrigued by their decision earlier this year to fold their D&G diffusion line into their main line. I otherwise know very little about them beyond the usual PR hype.
"Let them eat cake!" Had the deeply misunderstood and much maligned last Queen of France actually uttered that fateful phrase, then I'm reasonably certain that she would have had the kind of sublimely beautiful confections that emanate from the kitchens of Janet Mohapi-Banks in mind. Hand made from scratch right down to the last hand-painted edible rose petal and delivered personally by the charming Ms. Mohapi-Banks in the flesh, her cake business is more akin to the haute couture experience in spirit than cake baking in the traditional sense.
My apologies for the lack of post yesterday. My plate is just a little bit full right now and I've fallen behind. I will resume my normal posting schedule just as soon as I can clear the decks! À très bientôt!
For most web users, the terms "data protection" relate vaguely to hackers or identity theft and not much more. Rarely does the average consumer worry about the collection of seemingly innocuous personal data through web browsing, app use and social media (especially when accessed via mobile device). They should. More importantly, so should luxury industry executives for issues of digital privacy are more likely to impact negatively on their relationship with customers than mass consumer brands.
"I hereby invoke the "fair use" defense your honor."
Good news! Rachel Kane, the blogger behind the "WTForever 21" blog which pokes fun at high-street retailer Forever 21 has decided to fight their effort to shut down her blog. As explained during my post last Tuesday, Kane had received a letter from Forever 21's legal counsel threatening to shut down her blog based on an aggressive interpretation of U.S. copyright law, a common tactic used by brands to silence bloggers critical to their activities.
"I respectfully submit that my blog falls within the "fair use" doctrine your honor!"
Forever 21, a U.S. based fashion high street retailer that has built a business on the coattails of designer fashion with little or no regard to the finer points of copyright law, is now invoking copyright law to shut down WTForever21, a satyrical site that pokes fun at (among other things) Forever 21's alleged liberties with copyright laws. How's that for irony?
"I come before you dear colleagues to tell you that the future of social media resides with gnomes ..."
Many of you followed my tweets assiduously during the Luxury Interactive London conference last week (#LuxInteractive). Again, I want to thank you all for your steady stream of comments, questions and re-tweets. While Tweets are a great way to follow the action as it unfolds, I thought it might be useful to offer you a wrap up of the themes and highlights that emerged from the various presentations and panel discussions.
I'm off to Paris to attend Club eLuxe which takes place tomorrow at the very chic Ritz Hotel. The event is fully booked but fear not, I will be Tweeting throughout the event (with the exception of the Panel Discussion in which I'm taking part) for those of you interested in following the discussions. You can follow the Twitter stream at #eluxe. Don't hesitate to send me your comments and questions. I'll do my best to track down answers. À bientôt!
If you recall, I published a post a while back regarding Luxury Interactive London which will take place on May 24 and 25 at the Millenium Hotel London Mayfair. This conference attracts speakers from some of the most forward-thinking luxury brands and is one of the few events dedicated exclusively to digital technology issues as they pertain to the luxury sector.
The Luxe Chronicles is a collection of interviews, profiles and musings on various aspects of the luxury industry and occasionally, a rant on our celebrity obsessed culture and the dumbing down of our collective sense of style and esthetic.